Billie Jean King Launches GreenSlam

New Initiative Aims to Improve Environmental Practices in Sports

NEW YORK (Aug. 28, 2007) --- Sports legend and social activist Billie Jean King is launching GreenSlam, an eco-conscious initiative to harness the power of sports, beginning with tennis, to create socially responsible change with positive environmental impact.

One year after the home of the US Open was renamed the USTA Billie Jean King National Tennis Center, King announced plans for GreenSlam, saying, “I’m challenging myself – the industry of sports, professional athletes and fans, to take positive action to help counter the negative effects of climate change. It’s simple, if the billions of people who live and love sports take just one single step – we can help win back our planet.”

As an initial action, King’s GreenSlam has teamed with Adopt-A-Highway to support the maintenance of a section of the Whitestone Expressway near the USTA Billie Jean King National Tennis Center in Flushing, N.Y. GreenSlam intends to implement similar efforts around other sport complexes in the coming months.

Read More Here >>>




=======================